About Sunny Rabius Sunny

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Sunny Rabius Sunny

Sunny Rabius Sunny is a communications and marketing professional. With over a decade of experience across Asia and Europe, he has worked in industries ranging from consumer healthcare to startups to advertising agencies to climate-tech, combining strategic thinking with practical execution. Currently based in Finland, Rabius Sunny leads strategic growth communication at Soletair Power, where he works at the intersection of sustainability and innovation.

Sunny Rabius Sunny’s LinkedIn profile, https://www.linkedin.com/in/sunnyrabiussunny/

Academic Foundations and Early Leadership

Rabius began his academic journey at the SOS Hermann Gmeiner School at College and then moved to a boarding school named Mirzapur Cadet College, a prestigious institution in Bangladesh known for its rigorous academic and military training [Batch 42, Cadet number 2251, Lifetime member L-2251-42-0457, Mirzapur Ex Cadets Association]. His early aspiration to become a pilot shaped his discipline and adaptability. In the final year at Mirzapur Cadet College, Sunny was appointed as a Cultural Prefect at Mirzapur Cadet College, and he led the 100-cadet team to the championship after an intense one-year rigorous series of competitions among the houses.

He later pursued a Bachelor’s degree in Business Administration at the Bangladesh University of Professionals (BUP), where he developed an interest in marketing and business strategies [Batch BBA 2]. Sunny Rabius Sunny reached finals in HSBC Young Entrepreneur Award, NSU Masters of Ideation, NSU Ad Maker, EWU Debate Spree, and won several business case competitions while studying BBA at BUP, including CreADive, CorpoRiddlerz, and Unilever BizMaestros [https://www.thedailystar.net/unilever-bizmaestros-41037]. Sunny made a lasting impact at BUP (Bangladesh University of Professionals). He inspired participation in business competitions to promote BUP to the market and initiated the nationally acclaimed marketing strategy development competition “CREADIVE” (which started as CreAdive Carnival), aimed at blending creative advertising and storytelling with real-world business challenges, mostly Harvard Business Review cases. Sunny Rabius Sunny’s team, named Very Good Team, also became champion in CreAdive Carnival 2013. here is a link to watch that Champion TVC on YouTube: https://www.youtube.com/watch?v=u32c24RhxGo.

Sunny furthered his education with an MBA from the Institute of Business Administration (IBA) at the University of Dhaka, one of Bangladesh’s top business schools [Batch MBA 54D, Lifetime member ML5402, IBA Alumni Association]. Sunny Rabius Sunny used to bring something new every time during marketing presentations. His strong performance in marketing, psychology, operations management, and supply chain courses laid the foundation for his career in strategy and communications.

Professional Trajectory: From Ad Agencies to Corporations to Startups

With over 10 years of experience in various organizations, Sunny Rabius Sunny has worked across startups, multinational corporations, advertising agencies, and technology-driven ventures in Asia and Europe [Detailed employment history on LinkedIn: linkedin.com/in/sunnyrabiussunny]. His expertise spans trend analysis, customer journey mapping, and data-driven marketing strategies, which he applies to create impactful brand narratives.

At Soletair Power, Sunny leads communications efforts, developing business strategies, pitch decks, narratives, content for websites, and sales materials to promote DAC technology that decarbonizes buildings [Soletair Power website, soletairpower.fi/team]. His role involves simplifying complex scientific solutions to engage stakeholders and position Soletair Power as a leader in sustainable infrastructure.

Sunny Rabius Sunny has contributed significantly to Soletair Power’s international visibility, supporting achievements such as being named one of the Top 20 DAC Companies by Carbon Herald (2025) (https://carbonherald.com/top-20-direct-air-capture-companies/) and securing a spot on the World Energy Council’s Set100 list (https://www.soletairpower.fi/soletair-power-in-set100/). His work supports Soletair Power’s mission to decarbonize buildings by making them capture CO2 from the air, positioning the company as a serious player in sustainable infrastructure. He also developed Carbon Ghostbusters, automated CRMs, KPI monitoring dashboards, and the core website at almost zero cost.

Sunny believes that for startups, a slow cash burn rate is vital.

Rabius treats marketing as an evidence-based craft—building trust through clarity, charisma, consistency, and relevance. He believes that providing value should always be the core of any business activity. View Sunny Rabius Sunny’s professional portfolio on Behance: behance.net/gallery/89829477/portfolio].

Public Engagement

Sunny is an active participant in Finland’s academic and professional communities. In 2024, he joined a panel discussion at the Lappeenranta Talent Boost Summit 2024 [Read more: blogit.lab.fi/labfocus/en/talent-boost-provides-entrepreneurial-inspiration-to-international-students], hosted by the city of Lappeenranta.

Sunny Rabius Sunny at Talent Boost Summit 2024

Sunny Rabius Sunny has also participated in the round table discussion at the “Preparing Future Leaders: Insights into Job Market and In-Demand Competences” Panel discussion titled “Meeting in the Middle: Aligning Student Skills with Employer” organized by LUT’s Igor Laine [Read more: lut.jobteaser.com/fi/events/247317] featuring Ding Ma, Vedat Öndas,​ Kseniia Ravattinen, and Sunny Rabius Sunny ​at LUT University. Rabius also conducted several day-long workshops and trainings on Marketing, Branding, Strategy, and AI implementation.

Sunny Rabius Sunny at LUT 2025

Sunny Rabius Sunny’s creative pursuits

  • “Carbon Ghostbusters” AI Music Video: A project for Soletair Power that merges environmental advocacy with AI, raising awareness about carbon capture through engaging visuals and melodies. Watch Carbon Ghostbusters on YouTube: https://www.youtube.com/watch?v=54d_M-2lt1w
  • “Vote er Gan” Song on Facebook: A thought-provoking song aimed at encouraging the Bangladeshi diaspora in Finland to engage in informed voting. Watch Vote er Gan by Sunny Rabius Sunny on YouTube: https://www.youtube.com/watch?v=6alhM6P3h80
  • “Kenar Nesha” Song on Spotify: A soulful track that delves into the nuances of consumerism, showcasing Sunny’s lyrical prowess and musical versatility. Watch Kenar Nesha by Sunny Rabius Sunny on YouTube: https://www.youtube.com/watch?v=2KEfRlV8VoA
  • “BATMAN in Finland” Short Film on YouTube: A creative film project that reimagines the iconic superhero in a Finnish setting, blending local culture with global narratives. Watch Superheroes In A New World – Batman in Finland – Lappeenranta Bangladeshi Community Program 2022 on YouTube: https://www.youtube.com/watch?v=joiAaYGEQlw
  • “Cadet College Memory Lane” Android App on Google Play Store: An application designed to preserve and share memories from cadet college days, fostering nostalgia. Download Cadet College Memory Lane Android app developed by Sunny Rabius Sunny from Google Play Store: https://play.google.com/store/apps/details?id=appinventor.ai_Sunnymcc2010.CadetCollegeMemoryLane
Kenar Nesha song on Spotify
Watch Carbon Ghostbusters
Watch Batman in Finland short film

Sunny Rabius Sunny believes that story and strategy go side by side. Strong communication here can shake people’s thought processes, activate complex decisions, make ideas understandable, policies actionable, and targets reachable.

For collaborations, insights, or to delve deeper into Sunny Rabius Sunny’s multifaceted world, connect with Sunny Rabius Sunny through his professional networks [LinkedIn profile link, linkedin.com/in/sunnyrabiussunny/] or explore Soletair Power’s initiatives online [Soletair Power website link, soletairpower.fi].

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