“Kenar Nesha” (The Addiction of Buying) is a 2025 Bengali song by Sunny Rabius Sunny, released worldwide on March 12, 2025. The artist, known for blending electronic and pop elements, uses this track to critique modern consumerism and the influence of social media. The song’s release aligns with a growing global awareness of overconsumption’s societal and environmental impacts, making it resonate with audiences in Bangladesh and beyond. Its catchy rhythm and relatable lyrics, paired with a music video depicting the frenzy of online shopping, amplify its message. The song’s title, translating to “The Addiction of Buying,” encapsulates its focus on the compulsive urge to purchase driven by digital culture.
By urging listeners to break free from the “cage of addiction of buying” and embrace simpler joys, Sunny Rabius Sunny delivers a timeless message: less is more.
Listeners praised “Kenar Nesha” song’s bold commentary on consumerism’s psychological, economical, societal and environmental toll. Trending discussions highlight its relevance in an era dominated by targeted ads and influencer culture. The song’s accessible language and upbeat tempo make its serious message palatable, encouraging reflection among younger audiences. Its environmental critique, addressing issues like plastic waste and resource depletion, aligns with global sustainability movements, giving it a broader cultural footprint. While exact streaming numbers are unavailable, the song’s engagement on platforms like Spotify, Deezer, SoundCloud and YouTube suggests a growing fanbase for Sunny Rabius Sunny.
I open my eyes in the morning — and check my phone first thing.
Notifications, likes, comments — that’s how my day begins.
I scroll through social media, take my phone wherever I go.
Suddenly an ad appears—I don’t need it, but still, I want to buy!
I bought shoes, I bought clothes, I even bought a phone cover.
Let’s buy that; it feels good, may be pricey, but I need comfort after all!
“Discount! Last day offer!”—I must buy this fancy thing.
My pockets are empty, no money left, but I’ve got great taste—I won’t buy cheap things.
They know exactly what you want—their algorithm is top-notch.
What you saw yesterday, what you talked about—today you’ll see it’s cheaper, like magic!
Today-only deals, ending soon—better empty your cart!
Cash on delivery, pay using debit or credit—or just take a loan and start!
New phone, saree, car, house — I want it all!
But why, then, does this heart still feel so hollow? I don’t know the answer.
They want you to buy more, stay trapped in the web of debt.
Neatly packaged products will drain your pockets and your peace.
Stop! Just think once —
Do you really need to buy this?
So many things lie untouched —
Why does your mind crave more and more?
Break free from this addiction, smash the prison of endless desires!
Shopping, likes, comments, shares—they’re all deception, all darkness.
They’ll say, “Buy it now! Life’s short!”
“Style is everything,” “Taste matters,” — don’t worry about the price!
Buy things for your baby, for your father, for your mother,
for your family or for your lover, for yourself or for a friend—
Maybe nothing fancy, just to be polite, just to keep up with social norms —
Just buy this and that.
You ran after a trend like mad yesterday,
Today it’s forgotten—
Tomorrow there’s a brand new trap!
They cut down mountains to make products,
Glaciers melt, rivers dry,
Discarded goods float on water—
Where does all this waste go?
Burning plastic, black smoke—look at those factories,
Buying useless stuff and throwing it out turns the Earth darker each day.
Workers cry in factories, burned hands, drowning in debt,
While you shop for a kurta—you have a party in the evening.
New designs, new show-offs—You think you’re helping someone’s economy?
To buy your happiness, you’re crushing someone else’s dreams.
Before you buy, ask yourself — do I really want this?
What’s necessary? What’s just impulse?
What do I not need at all?
Reading a book, listening to a song,
A heartfelt conversation—
When wants are few, peace comes naturally.
A rainy afternoon,
An open field,
A cup of coffee with a friend,
A whole night of stories.
There is no joy in endless shopping—
True joy comes with a smile and an open heart.
Wanting less means Getting more—Remember this. Don’t forget.
Likes and comments bring no joy—
True joy is a laughing, and an open heart.
Wanting less means Getting more—
Remember this. Don’t forget.
Shokalbela chokh melei, phone-ta dekhi prothome,
Notification, Like, Comment, dinta shuru ei bhabe.
(Morning begins with opening my eyes and checking my phone first,
Notifications, likes, comments—the day starts this way.)
The song opens with a relatable depiction of modern life: the instinctive reach for the smartphone. It highlights how digital devices dictate daily routines, setting the tone for the song’s critique of technology’s grip on behavior.
Social media scroll kori, jekhane jai phone shathe nei
Hothat kore ad ashe, dorkar nai, tobu kinte chai!
(I scroll through social media; wherever I go, the phone is with me.
Suddenly, an ad pops up—I don’t need it, but I want to buy!)
This reflects the omnipresence of social media and targeted advertising. The impulsive desire to buy, despite no real need, introduces the theme of consumerism as an addiction.
Juta kinlam, jama kinlam, kinlam phone er cover,
Bhalo-tai kini, daam to beshi na, aram ta dorkar.
(I bought shoes, clothes, a phone cover,
I buy the good stuff—it’s not too expensive, and comfort matters.)
The speaker justifies purchases with rationalizations like quality and affordability, a common tactic to ease guilt over spending. It underscores the seductive appeal of consumer goods.
Discount! Last day offer! Kinte hobe jinish daami
Pocket faka, tobe ruchi amar bhalo, korbona kiptami.
(Discount! Last day offer! I must buy the expensive stuff.
My pocket’s empty, but my taste is refined—I won’t be stingy.)
The urgency of limited-time offers exploits fear of missing out (FOMO). The mention of an empty pocket hints at financial strain, yet pride in taste drives spending, revealing the irrationality of consumer behavior.
Tomar ki chai, shob ora jane, achhe darun algorithm,
Kal ja dekhecho, jeta niye kotha bolecho, aaj dekhbe shetar daam kom!
(They know what you want—there’s a brilliant algorithm.
What you saw yesterday, what you talked about, today you’ll see it at a discount!)
This critiques the precision of algorithms in tracking and manipulating consumer desires. It exposes how tech companies exploit personal data to drive sales.
Shudhu ajker offer, shesh hoye jabe, stock korbo faka—
Cash on delivery, debit credit, noyto loan niye dao taka.
(Only today’s offer—it’ll end, we’ll clear the stock—
Cash on delivery, debit, credit, or take a loan for the money.)
The pressure of “limited” offers and flexible payment options, including loans, traps consumers in debt cycles. It highlights predatory marketing tactics.
Notun phone, saree, gari, bari, notun eta ota chai,
Tobu keno ei mon ta vore na, uttor jana nai!
(New phone, saree, car, house—I want this and that,
But why doesn’t my heart feel full? I don’t know the answer!)
The endless desire for new possessions fails to bring satisfaction, pointing to the emptiness of materialism. The rhetorical question invites introspection.
Ora chay tumi aro kino, rin er faade pore thako ondhokare,
Packet morano ponno guloi pocket faka korabe tomare.
(They want you to keep buying, stay trapped in debt’s darkness.
Those packaged goods will empty your pockets.)
This directly accuses corporations of profiting from consumer debt. The metaphor of “darkness” emphasizes the despair of financial ruin.
Thamo! Bhabo ekbar, asholei ki eta kena dorkar?
Koto kichu pore achhe, mon keno chay kinte barbar?
(Stop! Think once—is this purchase really necessary?
So much is left behind; why does the mind want to buy again and again?)
A call to pause and reflect challenges the cycle of compulsive buying. It questions the psychological roots of consumer addiction.
Bhango oi neshar khacha, chintar oi karagar!
Kenakata, Like Comment, Share—shob dhoka ar ondhokar.
(Break that cage of addiction, that prison of thought!
Shopping, likes, comments, shares—all deceit and darkness.)
The imagery of cages and prisons portrays consumerism and social media validation as traps. It urges liberation through awareness.
Tara bolbe, “Kinei felun, Jibon to ektai,”
“Shokh tai shob” “Ruchi khub bhalo” “Takar chinta nai.”
(They’ll say, “Just buy it, you only live once,”
“Hobbies are everything,” “Your taste is great,” “Don’t worry about money.”)
This mocks marketing slogans that glorify spending as self-expression or carpe diem. It exposes how such rhetoric manipulates emotions.
Kenakata koro babur jonno, babar jonno, ma er jonno, …
Kinei felo ei ar oi ponno.
(Shop for your kid, your father, your mother, …
Just buy this and that product.)
Purchasing for others is framed as a social obligation, revealing how consumerism exploits familial and cultural pressures.
Ekta trend-e pagol hoye chhutle gotokal,
Aaj bhule gele, kal dekhbe arek notun jaal!
(You chased a trend yesterday like a maniac,
Today you forgot it; tomorrow, you’ll see another new trap!)
The fleeting nature of trends underscores the futility of chasing them. It critiques the cycle of manufactured desires.
Product banay pahar kete, borof gole, nodi shukay, …
Ajebaje jinish kine fele dile sheta prithibike kalo banay
(Products are made by cutting mountains, melting ice, drying rivers, …
Buying and discarding junk makes the world darker.)
This powerful environmental critique links consumption to ecological destruction—deforestation, climate change, and pollution. It urges accountability.
Sromik kaade karkhanate, pora hat, achhe boro loan …
Nijer shukh kinte giye, onner shopno gola tipe marteso.
(Workers cry in factories, with burnt hands and big loans …
In buying your happiness, you’re choking others’ dreams.)
The human cost of consumerism is laid bare, connecting purchases to exploited labor. It challenges the listener to consider ethical implications.
Kenar aage ekbar vabo bhai, shotti ki eta chai?
Konta joruri, konta hudai, ashole dorkar nai?
(Before buying, think, brother—do you really want this?
What’s essential, what’s pointless, what’s truly unneeded?)
A direct plea for mindful consumption emphasizes distinguishing needs from wants, reinforcing the song’s core message.
Ekta boi, ekta gaan, ekta bhalo kotha bole, …
Ekta coffee bondhur shathe, golpo shara raat
(A book, a song, a kind word, …
A coffee with a friend, talking all night.)
Simple, non-material pleasures—reading, music, friendship—are offered as sources of true fulfillment, contrasting with consumerism’s false promises.
Kenakatay shukh melena, shukh ashe heshe mon khule …
Kom chawa manei beshi pawa, mone rekho, jeo na bhule.
(Shopping doesn’t bring happiness; happiness comes from smiling openly …
Wanting less means gaining more—remember, don’t forget.)
The refrain encapsulates the song’s philosophy: true happiness lies in emotional openness and minimalism, not material accumulation. The repetition reinforces its urgency.
“Kenar Nesha” is a poignant critique of consumerism, blending catchy music with incisive lyrics to expose the psychological, social, and environmental costs of overconsumption. Its vivid imagery, relatable scenarios, and calls to action make it a powerful commentary on modern life. By urging listeners to break free from the “cage of addiction of buying” and embrace simpler joys, Sunny Rabius Sunny delivers a timeless message: less is more. The song’s impact lies in its ability to spark reflection while remaining accessible, cementing its place as a cultural touchstone in 2025.
Shokalbela chokh mele-i, phone-ta dekhi prothome,
Notification, Like, Comment, din-ta shuru ei bhabe.
Social media scroll kori, jekhane jai phone shathe nei
“Hothat kore ad ashe,” dorkar nai, tobu kinte chai!
Juta kinlam, jama kinlam, kinlam phone er cover,
Bhalotai kini, daam to beshi na, aram ta dorkar.
“Discount! Last day offer” kinte hobe jinish daami
Pocket faka, nai taka, ruchi bhalo, korbona kiptami.
Tomar ki chai, shob ora jane, achhe darun algorithm,
Kal ja dekhecho, jeta niye kotha bolecho, aaj dekhbe shetar daam kom!
Shudhu aajker offer, shesh hoye jabe, stock korbo faka—
Cash on delivery, Debit, Credit, noyto loan niye dao taka.
Notun Phone, Saree, Gari, Bari, notun eta ota chai,
Tobu kano ei mon ta vore na, uttor jana nai!
Ora chay tumi aro kino, rin er faade pore thako ondhokare,
packet morano ponno gulo-i pocket faka korabe tomare.
Thamo! Bhabo ekbar, asholei ki eta kena dorkar?
Koto kichu pore achhe, mon keno chay kinte barbar?
Bhango oi neshar khacha, chintar oi karagar!
Kenakata, Like Comment, share, shob dhoka ar ondhokar.
Tara bolbe, “kinei felun, Jibon to ektai,”
“Shokh tai shob” “Ruchi khub bhalo” “Takar chinta nai”.
Kenakata koro babur jonno, babar jonno, ma er jonno
Poribar ba premikar jonno, nijer kingba bondhur jonno
Beshi kichu na, just bhodrota ba samajikotar jonno
kinei felo ei ar oi ponno.
Ekta trend-e pagol hoye chhutle gotokal,
Aaj bhule gele kal dekhbe arek notun jaal!
Product banay pahar kete, borof gole, nodi shukay,
Fele deya maal panite bhashe, moyla jay kothay?
Plastic pure kalo dhoa ore dekho oi karkhanay
Ajebaje jinish kine fele dile sheta prithibike kalo banay
Sromik kaade karkhanate, pora hat, achhe boro loan
Tumi kinteso panjabi saree bikale achhe nimontron
Notun design, notun show-off, vabcho help korteso
Nijer shukh kinte giye, onner shopno gola tipe marteso.
Kenar aage ekbar vabo bhai, shotti ki eta chai?
Konta joruri, konta hudai, ashole dorkar nai.
Ekta boi, ekta gaan, ekta bhalo kotha bole,
Chawa ar paoa kom hole, jibone shanti mele.
Ekta bikal brishti veja, ekta khola maath,
Ek cup coffee bondhur shathe, golpo shara raat
Kenakatay shukh melena, shukh ashe heshe mon khule
Kom chawa manei beshi pawa, mone rekho, jeo na bhule.
Like comment-e shukh melena, shukh ashe heshe mon khule
Kom chawa mane-i beshi pawa, mone rekho, jeo na bhule.
কেনার নেশা লিরিক্স:
সকালবেলা চোখ মেলেই, ফোনটা দেখি প্রথমে,
নোটিফিকেশন, লাইক, কমেন্ট, দিনটা শুরু এই ভাবে।
সোশ্যাল মিডিয়া স্ক্রল করি, যেখানে যাই ফোন সাথে নেই
হঠাৎ করে অ্যাড আসে, দরকার নাই, তবু কিনতে চাই!
জুতা কিনলাম, জামা কিনলাম, কিনলাম ফোন-এর কভার,
ভালো-টাই কিনি, দাম তো বেশি না, আরামটা দরকার।
ডিসকাউন্ট! লাস্ট ডে অফার! কিনতে হবে জিনিস দামী
পকেট ফাঁকা, তবে রুচি আমার ভালো, করবোনা কিপটামি।
তোমার কী চাই, সব ওরা জানে, আছে দারুন অ্যালগরিদম,
কাল যা দেখেছো, যেটা নিয়ে কথা বলেছো,
আজ দেখবে সেটার দাম কম!
শুধু আজকের অফার, শেষ হয়ে যাবে, স্টক করবো ফাঁকা—
ক্যাশ অন ডেলিভারি, ডেবিট ক্রেডিট, নয়তো লোন নিয়ে দাও টাকা।
নতুন ফোন, শাড়ি, গাড়ি, বাড়ি, নতুন এটা ওটা চাই,
তবু কেন এই মনটা ভরে না, উত্তর জানা নাই!
ওরা চায় তুমি আরও কেনো, ঋণের ফাঁদে পড়ে থাকো অন্ধকারে,
প্যাকেট মোড়ানো পণ্য গুলো-ই পকেট ফাঁকা করাবে তোমারে।
থামো! ভাবো একবার, আসলেই কি এটা কেনা দরকার?
কত কিছু পড়ে আছে, মন কেন চায় কিনতে বারবার?
ভাঙো ওই নেশার খাঁচা, চিন্তার ওই কারাগার!
কেনাকাটা, লাইক কমেন্ট, শেয়ার, সব ধোঁকা আর অন্ধকার।
তারা বলবে, “কিনেই ফেলুন, জীবন তো একটাই,”
“শখ টাই সব” “রুচি খুব ভালো” “টাকার চিন্তা নাই।”
কেনাকাটা করো বাবুর জন্য,
বাবার জন্য, মায়ের জন্য,
পরিবার বা প্রেমিকার জন্য,
নিজের কিংবা বন্ধুর জন্য,
বেশি কিছু না, জাস্ট ভদ্রতা বা সামাজিকতার জন্য,
কিনেই ফেলো এই আর ওই পণ্য।
একটা ট্রেন্ড-এ পাগল হয়ে ছুটলে গতকাল,
আজ ভুলে গেলে, কাল দেখবে আরেক নতুন জাল!
প্রোডাক্ট বানায় পাহাড় কেটে, বরফ গলে, নদী শুকায়,
ফেলে দেওয়া মাল পানিতে ভাসে, ময়লা যায় কোথায়?
প্লাস্টিক পুড়ে কালো ধোঁয়া ওড়ে, দেখো ওই কারখানায়
আজেবাজে জিনিস কিনে ফেলে দিলে সেটা পৃথিবীকে কালো বানায়।
শ্রমিক কাঁদে কারখানাতে, পোড়া হাত, আছে বড় লোন
তুমি কিনছো পাঞ্জাবি, বিকালে আছে নিমন্ত্রণ
নতুন ডিজাইন, নতুন শো-অফ, ভাবছো হেল্প করতেছো
নিজের সুখ কিনতে গিয়ে, অন্যের স্বপ্ন গলা টিপে মারতেছো।
কেনার আগে একবার ভাবো ভাই, সত্যি কি এটা চাই?
কোনটা জরুরি, কোনটা হুদাই, আসলে দরকার নাই?
একটা বই, একটা গান, একটা ভালো কথা বলে,
চাওয়া আর পাওয়া কম হলে, জীবনে শান্তি মেলে।
একটা বিকাল বৃষ্টি ভেজা, একটা খোলা মাঠ,
একটা কফি বন্ধুর সাথে, গল্প সারা রাত।
কেনাকাটায় সুখ মেলেনা, সুখ আসে হেসে মন খুলে
কম চাওয়া মানে-ই বেশি পাওয়া, মনে রেখো, যেও না ভুলে।
লাইক কমেন্ট-এ সুখ মেলেনা, সুখ আসে হেসে মন খুলে
কম চাওয়া মানে-ই বেশি পাওয়া, মনে রেখো, যেও না ভুলে।